Dates: July 13 - 27, 2026
Meetings: Mondays, 11:00 AM to 1:00 PM CST (3 sessions)
Location: Online Zoom Classroom
Cost: $185 (HCP members can receive a 10% discount, Advanced Photography Practices students receive a 15% discount)
Instructor: Alexa Becker
Skill Level: Open to All Levels
You have invested a lot of effort in designing your photography book and getting it published, but have you considered who your target audience is and how to reach it effectively? This online course focuses on promotional and marketing strategies before, during, and after a photobook’s publication. By the end of the course, students will have a clear understanding of how to successfully position their book in the market, collaborate with publishing professionals, and execute a strategic plan to distribute and sell your photobook.
Participants will understand how to define, build, and effectively reach their audience. We will delve into the collaboration between photographers and publishers and provide insight into the internal workflow of a publishing house. After examining real-life case studies, we will outline a practical timeline for implementing the discussed strategies.
Note: The groundwork laid in the instructor’s preliminary courses, Publishing Your (First) Photobook and Photobook Design & Publishing will be expanded upon, but it is not a prerequisite.
Objectives:
Identify and understand your target audience
Build meaningful professional connections and reach your readers effectively
Develop book-specific PR and marketing strategies
Analyze real-world case studies for practical insights
Create a customized timeline for your promotional efforts
Prerequisites:
Ideally, you are in the process of publishing a photobook or have completed and edited a photographic series toward publication. However, this is not mandatory.
Course Prep: None
Dates: July 13 - 27, 2026
Meetings: Mondays, 11:00 AM to 1:00 PM CST (3 sessions)
Location: Online Zoom Classroom
Cost: $185 (HCP members can receive a 10% discount, Advanced Photography Practices students receive a 15% discount)
Instructor: Alexa Becker
Skill Level: Open to All Levels
You have invested a lot of effort in designing your photography book and getting it published, but have you considered who your target audience is and how to reach it effectively? This online course focuses on promotional and marketing strategies before, during, and after a photobook’s publication. By the end of the course, students will have a clear understanding of how to successfully position their book in the market, collaborate with publishing professionals, and execute a strategic plan to distribute and sell your photobook.
Participants will understand how to define, build, and effectively reach their audience. We will delve into the collaboration between photographers and publishers and provide insight into the internal workflow of a publishing house. After examining real-life case studies, we will outline a practical timeline for implementing the discussed strategies.
Note: The groundwork laid in the instructor’s preliminary courses, Publishing Your (First) Photobook and Photobook Design & Publishing will be expanded upon, but it is not a prerequisite.
Objectives:
Identify and understand your target audience
Build meaningful professional connections and reach your readers effectively
Develop book-specific PR and marketing strategies
Analyze real-world case studies for practical insights
Create a customized timeline for your promotional efforts
Prerequisites:
Ideally, you are in the process of publishing a photobook or have completed and edited a photographic series toward publication. However, this is not mandatory.
Course Prep: None
Images: Alexa Becker
