Prints & Profit: Creating Sales in the Fine Art World (Jun 18)
Dates: June 18, 2025
Meetings: Wednesday, 1:00 PM to 4:00 PM CST
Location: Online Zoom Classroom
Cost: $85 Tuition (HCP members can receive a 10% discount)
Instructor: R. J. Kern
Skill Level: Open to All Levels
This dynamic, three-hour virtual workshop is designed for photographers and visual artists seeking to enhance their business acumen within the fine art industry. This course will delve into the nuances of fine art photography, strategic gallery partnerships, and marketing techniques that are tailored to growing a successful art business. Gain invaluable insights on marketing strategies, licensing, contracts, pricing your work, and building a sustainable business model in this immersive and practical online course.
Participants will receive guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. This workshop offers in-depth knowledge about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.
Objectives:
Understand key business practices essential for fine art photographers
Learn the process of generating and managing print sales
Gain insights into collaborating with galleries and navigating the art market
Develop effective marketing strategies to promote and sell artwork
Prerequisites: None
Course Prep:
Participants are encouraged to prepare questions and bring examples of their work or business challenges for personalized feedback during the Q&A session.
Dates: June 18, 2025
Meetings: Wednesday, 1:00 PM to 4:00 PM CST
Location: Online Zoom Classroom
Cost: $85 Tuition (HCP members can receive a 10% discount)
Instructor: R. J. Kern
Skill Level: Open to All Levels
This dynamic, three-hour virtual workshop is designed for photographers and visual artists seeking to enhance their business acumen within the fine art industry. This course will delve into the nuances of fine art photography, strategic gallery partnerships, and marketing techniques that are tailored to growing a successful art business. Gain invaluable insights on marketing strategies, licensing, contracts, pricing your work, and building a sustainable business model in this immersive and practical online course.
Participants will receive guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. This workshop offers in-depth knowledge about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.
Objectives:
Understand key business practices essential for fine art photographers
Learn the process of generating and managing print sales
Gain insights into collaborating with galleries and navigating the art market
Develop effective marketing strategies to promote and sell artwork
Prerequisites: None
Course Prep:
Participants are encouraged to prepare questions and bring examples of their work or business challenges for personalized feedback during the Q&A session.
Dates: June 18, 2025
Meetings: Wednesday, 1:00 PM to 4:00 PM CST
Location: Online Zoom Classroom
Cost: $85 Tuition (HCP members can receive a 10% discount)
Instructor: R. J. Kern
Skill Level: Open to All Levels
This dynamic, three-hour virtual workshop is designed for photographers and visual artists seeking to enhance their business acumen within the fine art industry. This course will delve into the nuances of fine art photography, strategic gallery partnerships, and marketing techniques that are tailored to growing a successful art business. Gain invaluable insights on marketing strategies, licensing, contracts, pricing your work, and building a sustainable business model in this immersive and practical online course.
Participants will receive guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. This workshop offers in-depth knowledge about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.
Objectives:
Understand key business practices essential for fine art photographers
Learn the process of generating and managing print sales
Gain insights into collaborating with galleries and navigating the art market
Develop effective marketing strategies to promote and sell artwork
Prerequisites: None
Course Prep:
Participants are encouraged to prepare questions and bring examples of their work or business challenges for personalized feedback during the Q&A session.
Images:
R. J. Kern, Live Action Role Players, Blue Earth County Fair, Minnesota (2022), from the project “The Last Fair”
R. J. Kern, Ellen with Dolly and Ava with Sparkle, Benton County Fair, Minnesota (2016), from the project "The Unchosen Ones”
R. J. Kern, Supreme Champion Rabbits, Minnesota State Fair (2018), from the project “The Best of the Best”
R. J. Kern, Hazel, Geiranger Fjord, Norway from the project “Divine Animals: The Bovidae”
R. J. Kern, Opichi Drum performance at Mahnomen County Fair, White Earth Indian Reservation, Minnesota (2023), from the project “The Last Fair”
R. J. Kern, Installation view of Opichi Drum performance at Mahnomen County Fair, White Earth Indian Reservation, Minnesota (2023), from the project “The Last Fair”
