A Photographer's Guide to the Photo Industry (Apr 21-May 19)

$465.00

Dates: April 21 - May 19, 2026

Meetings: Tuesdays, 2:00 PM to 5:00 PM CST (5 Sessions)

Location: Online Zoom Classroom

Cost: $465 (HCP members can receive a 10% discount)

Instructor: Sanne De Wilde

Skill Level: Open to All Levels

This energizing, practice-driven course for emerging and mid-career photographers ready to turn their creative vision into a sustainable career demystifies important professional practices in the photography world. Across five focused sessions, students learn to pitch their work, navigate portfolio reviews, apply for open calls and funding opportunities, build and sell an archive, and understand editions, print sales, and editorial opportunities. We will dive into representation—developing professional websites and social media, approaching agents, galleries, collectives, and foundations—and explore publishing through photobooks, distribution, and festivals. The final module unlocks exhibition essentials: scenography, artist fees, contracts, storage, handling, and sustainable, alternative income models. Through lectures, group discussions, and real-world examples, participants gain the tools to confidently position their practice and grow professionally.

Objectives:

  • Get an overview of the industry: where art, editorial and commercial collide – photography festivals, portfolio reviews, competitions, online publications, and magazines

  • Acquire practical exhibition skills, including scenography, contracts, artist fees, artwork handling, storage, and sustainability considerations.

  • Strengthen your professional presence with a clear website and social-media strategy

  • Consider the pro’s & con’s of being represented by an agency and the ins & outs of working with them: negotiating contract & agreements

  • Understand the workings of a photographer’ collective

  • Learn how to sell your photographic pieces in editioned prints: online & offline

  • Dive into the details of working with one or multiple galleries that represent you & your work

  • Gain insight into publishing workflows, from creating a photobook to navigating publishers, distribution, and self-publishing

Prerequisites: 

This course is open to photographers of all levels. The understanding of your own photographic practice and access to your portfolio or ongoing projects will help you get the most out of the sessions.

Course Prep: 

This course is open to photographers of all levels. The understanding of your own photographic practice and access to your portfolio or ongoing projects will help you get the most out of the sessions.

Dates: April 21 - May 19, 2026

Meetings: Tuesdays, 2:00 PM to 5:00 PM CST (5 Sessions)

Location: Online Zoom Classroom

Cost: $465 (HCP members can receive a 10% discount)

Instructor: Sanne De Wilde

Skill Level: Open to All Levels

This energizing, practice-driven course for emerging and mid-career photographers ready to turn their creative vision into a sustainable career demystifies important professional practices in the photography world. Across five focused sessions, students learn to pitch their work, navigate portfolio reviews, apply for open calls and funding opportunities, build and sell an archive, and understand editions, print sales, and editorial opportunities. We will dive into representation—developing professional websites and social media, approaching agents, galleries, collectives, and foundations—and explore publishing through photobooks, distribution, and festivals. The final module unlocks exhibition essentials: scenography, artist fees, contracts, storage, handling, and sustainable, alternative income models. Through lectures, group discussions, and real-world examples, participants gain the tools to confidently position their practice and grow professionally.

Objectives:

  • Get an overview of the industry: where art, editorial and commercial collide – photography festivals, portfolio reviews, competitions, online publications, and magazines

  • Acquire practical exhibition skills, including scenography, contracts, artist fees, artwork handling, storage, and sustainability considerations.

  • Strengthen your professional presence with a clear website and social-media strategy

  • Consider the pro’s & con’s of being represented by an agency and the ins & outs of working with them: negotiating contract & agreements

  • Understand the workings of a photographer’ collective

  • Learn how to sell your photographic pieces in editioned prints: online & offline

  • Dive into the details of working with one or multiple galleries that represent you & your work

  • Gain insight into publishing workflows, from creating a photobook to navigating publishers, distribution, and self-publishing

Prerequisites: 

This course is open to photographers of all levels. The understanding of your own photographic practice and access to your portfolio or ongoing projects will help you get the most out of the sessions.

Course Prep: 

This course is open to photographers of all levels. The understanding of your own photographic practice and access to your portfolio or ongoing projects will help you get the most out of the sessions.

Images: Sanne De Wilde